Domino's National Upcycling Collaboration

We are always pushing the team concept as part of our mission to spread upcycling through our strength in numbers~ but occasionally it is the outstanding singular effort of one member that demands our recognition and gratitude for the individual's achievements.

Liz Ohsiek deserves that and more~ And we are so incredibly proud to call her a member of Upcyclers! 

Domino's recently changed their marketing strategy including a newly designed logo~ and in an effort to reduce waste decided to UPCYCLE their stock bearing the previous logo. Liz told us all about it in a recent blog post:

"I don’t usually like to talk about myself. At least not important stuff. I’ll bore my friends with the minutia of life (what I had for breakfast, what craft my kids are working on, how many loads of laundry I folded, blah blah blah) but when it comes to my own shop and business, I don’t typically share. Maybe I just don’t think anyone really cares — and I don’t like to sound braggy (especially when I don’t have tons of faith in myself). I know, I have issues.

BUT – right now, I want to tell you about a really exciting project that I’m participating in. I’m going to toot my own horn for a minute. Ah-OOO-gah!!

Several months ago, Domino’s Pizza contacted lil’ ol’ me (ME!!) to tell me about their Second Hand Logos project. They recently changed their logo, and rather than throw away all of the old ones, they’ve asked independent craftsmen and artists like me to upcycle the old stock into new creations. I am one of 10 artists nationwide to participate in this amazing initiative.

The project was unveiled on June 17, and since then there has been a bit of online buzz including a Yahoo! Finance article that used my photograph and mentioned my name. (You can check that out here. My 15 minutes of fame! There are also articles that use my product photos here, here and here).

Domino’s sent me some employee t-shirts, pizza boxes, and food wrappers all displaying the old logo. I made them into scarves, notebooks, and bowls."

Making Domino’s Scarves from old stock t-shirts

Pizza Box Notebooks

Paper Bowls

These items are available for purchase in Liz's Etsy shop! And you can see all of the talented artists and their creations at www.SecondHandLogos.com

It is fantastic to see the upcycling movement recognized by a global corporation like Domino's. Collaborative efforts like this inspire our team to continue creating art, crafts and practical goods from what the world once considered "TRASH"! Perhaps one day we will look back and wonder why we abandoned the centuries' old tradition of 'using it up and wearing it out' for what has become a largely, throwaway society. Until then, we thank Liz Ohsiek for dedicating her talent to Upcycling and for being a member of Upcyclers!


*Editor's Note~ Read Liz's opinion about "What is Upcycling?"